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Communications Business Enterprise Director (Public Relations)

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Managerial/Professional
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124707 Requisition #
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The University of Texas MD Anderson Cancer Center in Houston is one of the world's most respected centers focused on cancer patient care, research, education and prevention. It was named the nation's No. 1 hospital for cancer care in U.S. News & World Report’s 2018 rankings. It is one of the nation's original three comprehensive cancer centers designated by the National Cancer Institute.

 

SUMMARY

The Communications Business Enterprise Director, under the direction of the Executive Director, Public Relations, is a member of senior leadership team for Public Relations department with oversight of strategic and tactical communications/media relations priorities for business enterprise efforts. Owns portfolio of responsibilities as well as leadership role for four direct reports. Portfolio includes Corporate Alliances, Sponsorships, Development, Cancer Network and Houston Area Locations.

The director provides counsel to organizational leaders, departments and programs about effective external communication and media relations opportunities, and is responsible for relationship management with senior leaders, including development of thought leadership platforms. The director partners with ED of PR and other communications directors to manage sensitive issues. Co-manages relationship with national PR agency with Director, Communications, Clinical Care and Research. The position occupies a highly visible role within the institution, and works collaboratively with many stakeholders to contribute to MD Anderson’s mission and success.

 

 

KEY FUNCTIONS

Strategic direction and oversight  

Leads PR efforts and media strategy for MD Anderson’s business enterprise portfolio, which includes Sponsorships, Corporate Alliances, Development, Cancer Network and Houston Area Locations. Manages team of PR professionals to develop plans and establish goals that advance MD Anderson’s position via media relations and all relevant channels. Acts as strategist and consultant on PR efforts to relevant audiences, including executives, faculty, managers, project leads and other important constituents. Conceives, maintains and oversees content for portfolio to provide relevant and timely news, information and promotion. Co-leads PR agency relationship. Develops and facilitates thought leadership platform for key leaders. Assist ED of PR with issues management relevant to portfolio.

Successful performance will include:
*  The cultivation of strong, positive relationships with executives, employees,   colleagues, patients and other constituents;
*  Management of successful PR efforts that are aligned with MD Anderson’s strategic goals, Institutional Advancement and Communications Office goals, and our institutional brand standards;
*  Leadership and direction of MD Anderson’s Business Enterprise PR team;
*  Tapping into extensive media relationships for story placement on a national level;
*  Leads national medical/business meeting efforts and coordinates media activity, including onsite support, as needed;
*  Development of comprehensive communications for relevant areas;
*  Prompt and accurate response and routing of beat needs;
*  Knowledge and implementation of departmental resources (media list database, release distribution platform, agency support, etc.);
*  Collaboration with IA colleagues to enhance content creation and sharing, message consistency and full integration;
*  Ensuring patient information protection in communications, such as in accordance with HIPAA;
*  Following and reporting on media interests, trends in coverage and issues;
*  Ensuring brand compliance of all written and visual collateral of, and for, constituents;
*  Monitoring and success measurement of efforts.

 

Relationship management and consultation 
Serves as frontline contact for institutional leaders. Elevates urgent or priority information to relevant contacts to ensure team is informed and the institution is promoted and protected at all times. Develops and facilitates thought leadership platforms for key leaders.

Maintains close relationships with media contacts (local and national) and develops new relationships to advance efforts.

Fosters strong working relationship with ED of PR and other PR directors. Continuously works to support and grow Business Enterprise team members while helping to develop relationships among PR team as a whole. Integrates with other Institutional Advancement peers to maximize distribution of PR content via earned, owned and paid channels.

Attends all relevant meetings for IA and institutional work areas with a goal of meeting new people and exploring opportunities.

Works closely with PR agency to advance key initiatives and provide appropriate support for announcement, media training, events, milestones, issues, etc.

 

Measurement and analytics  
Tracks and analyzes PR efforts on an ongoing basis to make informed decisions about next steps and success measurements. Works with ED of PR to provide regular metrics reports to leadership.

 

REQUIREMENTS


Experience: 

Required: Ten years of experience working in a communications program to include five years of supervisory/management experience. With preferred degree, eight years of required experience. 

PreferredExperience covering business/development and medical topics with a background in media/public relations. Experience managing up to an eight-person team in a public relations agency or large healthcare company.

  

Education:

Required: Bachelor's degree in English, Journalism, Public Relations, Communications or related field. 

Preferred: Master’s degree in English, Journalism, Public Relations, Communications or related field.

    

Onsite Presence: Is Required

 

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

 

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