Program Manager, Blood Donor Engagement

Cause Alliances helps bring the UT MD Anderson brand to life. We build relationships that lead to increased awareness and ongoing engagement with individuals and organizations inspired to join in our movement to end cancer.

Be a part of something bigger, help advance UT MD Anderson’s mission to end cancer.

SUMMARY
The Communications Program Manager leads UT MD Anderson’s blood donor recruitment, engagement and community outreach strategies, overseeing comprehensive marketing and communications plans to achieve blood donation goals. This role requires advanced communications expertise, strong leadership skills, and the ability to manage cross-functional teams and institutional priorities.  The responsibilities of this role include serving as liaison to Blood Bank leadership, directing content development including email communications, brainstorming and implementing blood donor marketing strategies and bilingual quality standards, and ensuring rapid, coordinated response during critical blood collections shortages. 

This Communications Program Manager also establishes systems for program measurement and evaluation to optimize impact and alignment with organizational objectives.

At UT MD Anderson, we offer careers built on care, growth, and balance. Our employees enjoy a benefits package designed to support every stage of life, starting on day one.

• Paid employee medical benefits (zero premium) starting on first day for employees who work 30 or more hours per week
• Group Dental, Vision, Life, AD&D and Disability coverage
• Paid time off (PTO) and Extended Illness Bank (EIB) paid leave accruals
• Paid institutional holidays, wellness leave, childcare leave, and other paid leave programs
• Tuition Assistance Program after six months of service
• Teachers Retirement System defined-benefit pension plan and two voluntary retirement plans
• Employer paid life, AD&D and an illness-related reduced salary pay program
• Extensive wellness, recognition, fitness, employee health programs and employee resource groups

The ideal candidate will have experience creating blood donor communications and donor engagement campaigns within a healthcare setting. Additional consideration will be given to candidates who are currently based in Texas or willing to relocate to Texas for this role, and having strong Spanish-language communication skills.

This position will require onsite travel as needed to support operations. 

KEY FUNCTIONS 
Relationship building and communications planning. 

• Leads a cross-functional Blood Bank Marketing Communications ( MarComm ) Team representing eight departments to ensure timely implementation of tactics.
• Serves as Institutional Affairs (IA) liaison for Blood Bank leadership, providing single point of contact to quickly address needs, reduce risks and manage issues. Discerns and elevates issues to IA leadership, as appropriate.
• Develops and drives the institution’s blood donor engagement strategy, including oversight of a comprehensive marketing and communications plan to meet Blood Bank recruitment goals. Manages program visibility, alignment and evaluation.
• Provides strategic recommendations for new opportunities to support blood donor recruitment.
• Establishes and maintains strong relationships with departments that conduct outreach-type activities including the Blood Bank, Health Disparities Research, Nursing and others to ensure integration across programs. 
• Ensures use of UT MD Anderson brand voice, alignment with strategy, and consistency with English and Spanish editorial and brand standards in all external-facing materials and activities. 
• Manages institutional response to critical blood shortages, ensuring rapid, coordinated communication.

Content development. 

• Leads email direct marketing program, including developing targeted, segmented content to optimize blood donor recruitment.
• Develops strategy to create best-in-class external-facing blood donor loyalty program to increase targeted donor engagement to support specific blood requirements for the institution.
• Provides overarching strategy and oversight for materials development across teams.
• Designs and implements a storytelling strategy to ensure a pipeline of patient and public story ideas to use in PR, web and social media efforts.
• Collaborates with Strategic Communications to develop a comprehensive strategy to create, manage and update community outreach focused web page content, including the blood donation web pages on MDAnderson.org and the externally housed appointment page.
• Leads partnership with design team to create compelling graphics for donor t-shirts and other materials.
• Creates and edits community outreach focused collateral in English and Spanish. Manages translations through the institutional translation vendor and provides quality assurance for Spanish-language content. 
• Oversees and sets strategic direction for branded items for employees, high schools and the general public in alignment with the Blood Bank operations team. 
• Manages budget to ensure quality selections with stewardship considerations.

Program measurement and evaluation. 

• Establishes systems for monitoring and reporting progress to stakeholders, ensuring alignment with institutional priorities. 
• Defines program objectives and outcome measurements. 

• Assesses program outcomes to make and implement recommendations for improvement.

   

Why Join UT MD Anderson

UT MD Anderson is consistently recognized as one of the world's most respected centers devoted exclusively to cancer care, research, education, and prevention. When you join our team, you become part of a mission-driven organization working every day to end cancer for patients and families everywhere. As an employee, you’ll experience:

• Purpose-driven work that directly supports a mission with global impact. 
• A collaborative, people first culture built on respect, integrity, and a shared commitment to excellence. 
• Professional growth and development, with access to training, mentorship, and career advancement opportunities.

• Comprehensive benefits designed to support your health, well being, and work–life balance.

   

  At MD Anderson, every role, whether clinical, administrative, or creative, plays a part in advancing our vision to eliminate cancer. Here, your work truly matters.