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Senior Communications Specialist - Industry Conference Strategy
The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
SUMMARY
The Senior Communications Specialist, reports to Program Director, Communications (Industry Conference Strategy), and supports the strategy, coordination, alignment and execution for MD Anderson’s industry conference strategy through project management, content creation and event management.
The ideal candidate will have experience with content marketing or marketing writing, such as writing blog posts and/or web content.
KEY FUNCTIONS
Preparation and activation of conference strategy
- In partnership with Program Director, Communications (Industry Conference Strategy), implement defined tactics to position MD Anderson as the leading cancer care and research institution at major academic medical conferences
- Assist with preparation of onsite presence and complementary digital strategy for conferences, including support of operational, logistical and financial aspects. Tasks may include support in managing timelines for event deliverables, support to prepare onsite collateral/giveaways and support with administrative tasks
- Contribute to onsite activation of strategy during conferences, including aiding in booth opening and closing and serving brand ambassador during the shows
Planning and execution of special events
fexecution- Provide high-level administrative support for process-oriented tasks required for planning and purchasing of conference-related events
Metrics and tracking
- Support gathering of metrics across teams to track, measure and report results for each conference
- Aid in gathering intel and reporting out on trends in the medical conference landscape
Content strategy and creation
- Serve as key member of cross-functional Institutional Affairs working group to develop content strategies for each conference
- Contribute to content creation, including but not limited to the development of social media assets, blog posts and web content
- Help ensure brand consistency and appropriate representation across channels
Other duties as assigned
Education
Required: Bachelor's degree in English, Journalism, Public Relations, Communications or related field.
Experience
Required: Four years of experience in public relations, communications, writing/editing or related field. With preferred degree, two years of required experience.
Must pass pre-employment skills test as required and administered by Human Resources.
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html
