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Sr Communications Specialist - Strategic Communications, Integrated Media (Patient Social Media)

122813 Requisition #
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The primary purpose of the Senior Communications Specialist, Integrated Media, position is to support MD Anderson’s social media strategy and program through the development of patient-, survivor- and caregiver-facing social media/digital content; posting to and monitoring organization social media accounts, such as Facebook, Instagram, Twitter, Snapchat, etc.; and acting as a social media “community manager” to build and strengthen relationships online.


Key Functions


  1. Social Media Program/Project Coordination: Under the direction of the associate director, Integrated Media, drafts and develops patient-, survivor- and caregiver-facing content for the organization’s social media accounts, including the Facebook, Instagram, Twitter, YouTube, Snapchat, Pinterest and external Cancerwise blog. Responsible for day-to-day posting, monitoring and response for organizational social media accounts. Addresses online customer service reviews/complaints through response and collaboration with Patient Advocacy, Risk Management, Legal Services, Human Resources and associated departments.

  2. Online Community Management: Identifies, develops and maintains relationships with key external and internal constituents and clients, including patients, caregivers, bloggers and advocacy groups who are active and influential in social media. Translates relationships into social media content, deliverables and communication tactics. Routinely attends face-to-face meetings with constituents and client leadership, attends key customer meetings and is available for consultation, as needed.

  3. Writing/Editing: Writes and develops content for a variety of audiences interacting with MD Anderson’s social and digital properties through blog posts, social media posts, infographics and graphics, animation scrips and other materials. Clear, consistent writing and editing in all work products. Command of Associated Press and MD Anderson style. Proactively tracks down story ideas. Optimizes content for search engines. 
  1. Measurement: Tracks and analyzes success of communications, provides status reports and identifies as well as solves potential problems.


Required Education: Bachelor's degree in English, Journalism, Public Relations, Communications, Radio/Television or related field. 
Preferred degree: Master's degree.

Required Experience: Four years of experience in public relations, communications, writing/editing or related field; demonstrated experience with social media content development and platform management. With preferred degree, two years of required experience. 

Must pass pre-employment skills test as required and administered by Human Resources. 

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

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