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Marketing/Communication
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126439 Requisition #
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The University of Texas MD Anderson Cancer Center in Houston is one of the world's most respected centers focused on cancer patient care, research, education and prevention. It was named the nation's No. 1 hospital for cancer care in U.S. News & World Report’s 2018 rankings. It is one of  the nation's original three comprehensive cancer centers designated by the National Cancer Institute.

 

The person in this position provides strategic management for MD Anderson’s local, regional and national advertising and marketing programs. This person will manage the creation of advertising campaigns and other programs to build brand awareness and affinity for MD Anderson, directly and measurably drive patient demand, acquisition and donations, and support other institutional and marketing initiatives. This person will recommend and manage domestic business and marketing strategies in response to internal and external trends. This person will provide strategic insight and guidance for customer research projects and create actionable plans to optimize campaign and other marketing-related programs. This person will provide counsel to organizational leaders about advertising and marketing programs and efforts, align advertising and marketing strategies and activities with other initiatives across Institutional Advancement and lead high-profile projects to ensure cohesiveness and integration. This person will cultivate and maintain strong relationships with stakeholders across the institution, division and department, as well as with agency/vendors and other partners, physicians, caregivers and patients.

 

The person in this position will:
– develop the strategy and provide day-to-day management for the institution’s visible, multi-million dollar advertising program and other institutional initiatives
– serve in a management and leadership role in the marketing department and Institutional Advancement division
– lead and participate in cross-functional teams supporting organizational initiatives, e.g. Demand Generation, Houston Locations
– manage direct reports, multiple vendors and agency relationships
– track and report key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurement.

 

KEY FUNCTIONS

 

Advertising and Marketing Strategy, Planning and Execution
• Develops and optimizes strategy for MD Anderson’s local, regional and national advertising programs, as well as other marketing and organizational initiatives 
• Directly manages creative strategy, production and execution of creative campaigns and content, including concepting, talent identification, videography, photography and editing for creative and content across all platforms
• Develops and manages strategy, media plans and creative campaigns to support institutional sponsorships and events, such as sports sponsorships and the Boot Walk to End Cancer
• Develops and manages strategy, media plans and creative campaigns to support Development’s fundraising efforts
• Creates strategies and provides support and direction for expansion efforts in Houston and beyond
• Provides strategic insight and guidance for customer research projects and creates actionable plans
• Tracks and reports key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement and other critical effectiveness measurements
• Continuously optimizes programs and campaigns to ensure successful campaign performance and support of institutional and divisional goals and objectives
• Provides consultation to the Cancer Network® and manages any MD Anderson-funded or led advertising programs on behalf of network participants

 

Program and People Management 
• Evaluates new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends and market data
• Develops and negotiates multi-year advertising contracts, including participating in RFP selection process for Marketing-owned contracts, as well as for other areas within Institutional Advancement as required
• Conducts annual strategy and budget planning sessions with internal departments and agencies, as well with the Houston Locations administrative leadership
• Develops executive presentations and reports key campaign effectiveness measures to department and divisional leadership, as well Houston locations administrative and center leadership and key stakeholders within the institution
• Stays current on advertising industry trends and business activities
• Manages agency and vendor relationships
• Tracks, manages, and reports budget activities for advertising, marketing and demand programs
• Works with vendors to track and manage contract caps
• Serves as day-to-day manager of advertising agency staff
• Manages advertising team, provides support of professional growth of team members, resolves conflicts and provides constructive feedback to staff
• Serves as subject matter expert and provide best practices in areas of advertising and marketing

 

Institution Integration and Communication
• Develops and maintains relationships with leaders and key stakeholders at all levels of the organization
• Develops and executes institutional communications and content plan around advertising and marketing activities
• Organizes cross-functional meetings, schedules, and assignments, ensuring integration between Marketing, other departments within the Institutional Advancement division, Physician Relations, Houston locations administration and center physicians and staff, as well as other key stakeholders 
• Collaborates with MD Anderson sponsorship team, research and analytics team, Public Relations, Strategic Communications, Development and Corporate Alliances and others on strategies, creative and media planning and execution, as well as effectiveness measurement to support programs and initiatives as needed
• Reports out key details about advertising activities, media plans and partnerships and other information to relevant parties

 

Other duties as assigned



EDUCATION
Required: Bachelor's degree in Healthcare, Marketing, Business or related field.


EXPERIENCE
Required: Seven years experience in marketing.


Preferred: Ten (10) years of experience in marketing, advertising and communications, including experience in a management or supervisory role
• Demonstrated advertising campaign management experience, including knowledge of digital advertising, brand stewardship and campaign reporting
• Project management and budget management experience required
• Demonstrated success managing cross functional projects and budgets
• Demonstrated ability to manage multiple projects from beginning to successful completion
• Demonstrated experience managing successful teams
• Successful track record managing relationships with vendors, agencies and marketing partners
• Demonstrated initiative; strong attention to detail; strong project management and organizational skills; strong ability to analyze information and make recommendations
• Demonstrated success in building relationships from staff members to senior leadership
• Excellent oral and written communications
• Excellent interpersonal and relationship building skills
• Excellent presentation skills
• Grasp of market research concepts


It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

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