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Program Manager, Communications (Corporate Campaigns)

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Marketing/Communication
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Corporate Alliances (IA) 710987
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168229 Requisition #
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The University of Texas MD Anderson Cancer Center in Houston is one of the world's most respected centers focused on cancer patient care, research, education and prevention. It was named the nation's No. 1 hospital for cancer care in U.S. News & World Report’s 2018 rankings. It is one of the nation's original three comprehensive cancer centers designated by the National Cancer Institute.

The ideal candidate will have experience with marketing campaign execution and analytics. Experience with Public Relations also preferred. 

Corporate strategy and relationship building.

  • Supports and operationalizes corporate engagement strategy.
  • Develops and maintains relationships with leaders and key stakeholders, including corporations, vendors, brand ambassadors and other collaborators.
  • Assists in evaluating new opportunities ensuring alignment with Cause Alliances, Philanthropy and the institutional Strategy.
  • Attains strong knowledge of MD Anderson programs and services to effectively promote and represent the institution. 
  • Manages program visibility, integration and effectiveness.

Campaign management.

  • Develops plans, timelines and processes to execute corporate campaigns.
  • Manages all aspects of a campaign, including events, patient ambassadors, campaign collateral and material distribution.
  • Works with other IA teams to create video content and photography assets.
  • Supports communications and marketing efforts, including public relations/earned media opportunities, social media posts and website content. 
  • Manages approval process for all brand assets used within sponsorship media, communications and on-site activations ensuring compliance with usage guidelines.  

Measurement and evaluation.

  • Tracks campaign results and analyzes metrics to report trends and recommend campaign enhancements. Develops post-campaign recap reports. Documents outcomes for each campaign and makes recommendations for future projects.

Other duties as assigned

Education

Required: Bachelor's degree in English, Journalism, Public Relations, Communications or related field.

Preferred: Master’s degree in English, Journalism, Public Relations, Communications or related field.

Experience

Required: Six years of experience public relations, communications, writing/editing or related field.  With preferred degree, four years of required experience. May substitute required education degree with additional years of equivalent experience on a one to one basis.

Must pass pre-employment skills test as required and administered by Human Resources.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

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